Introduction
Sales and Persuasion
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How can AI boost e-commerce sales?
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How can AI assistance for ad copy improve clickthrough rates?
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How can AI persuade consumers to change their attitudes and choices?
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How can AI change consumers' product choices without detection?
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Is AI as persuasive as humans, on average?
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How much can AI assistants boost telemarketers' sales performance?
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How can AI improve A/B tests?
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Can AI change people's opinions on controversial policy issues?
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Can AI persuade people to reduce their belief in conspiracy theories?
Ideation and Creativity
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How does using AI impact individuals' creativity and the diversity of ideas?
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How can AI be used to boost creativity while retaining idea diversity?
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How effective is AI at screening new ideas for quality?
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Does using LLMs boost creativity more than using web search?
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Can LLMs outperform most humans at creative idea generation?
Synthetic Data
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How can marketers use LLM-based “digital twins” of real consumers to run quick, reliable market research?
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How closely do LLM-generated brand perceptions map on to human-generated brand perceptions?
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How closely does LLM-generated data approximate human responses for WTP and price-attribute tradeoffs?
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How can you run valid A/B tests with LLMs as participants instead of human consumers?
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Can LLMs capture human preferences for time-money tradeoffs?
AI for Customer Service
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How do AI assistants affect customer service agents' productivity and customer satisfaction?
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How does the use of AI for customer service impact customer satisfaction?
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How do voice- vs. text-based chatbots affect customers' product choice and satisfaction?
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When do voice- vs. text-based chatbots lead to greater customer satisfaction?
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What design choices boost the effectiveness of voice-based chatbots?
Visual Design
Consumer Perceptions of AI
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What factors increase consumer acceptance of AI in different domains? (meta-analysis)
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How does consumer acceptance of AI recommendations differ by product attributes?
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How can you increase consumers' willingness to follow advice from a robot?
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How does consumers' knowledge about AI impact their receptivity to AI?
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How are people who use AI perceived?
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How does disclosing the use of AI impact trust?
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How do consumers react to good vs. bad news delivered by AI vs. humans?
Search
Productivity
Ethics and Social Good
