How can AI improve A/B tests? | EvidenceAI

Autoplay
Autocomplete

Previous Summary Next Summary

EvidenceAI: a science-based guide for marketers

Introduction

How to use this guide

Sales and Persuasion

How can AI boost e-commerce sales?
How can AI assistance for ad copy improve clickthrough rates?
How can AI persuade consumers to change their attitudes and choices?
How can AI change consumers' product choices without detection?
Is AI as persuasive as humans, on average?
How much can AI assistants boost telemarketers' sales performance?
How can AI improve A/B tests?
Can AI change people's opinions on controversial policy issues?
Can AI persuade people to reduce their belief in conspiracy theories?

Ideation and Creativity

How does using AI impact individuals' creativity and the diversity of ideas?
How can AI be used to boost creativity while retaining idea diversity?
How effective is AI at screening new ideas for quality?
Does using LLMs boost creativity more than using web search?
Can LLMs outperform most humans at creative idea generation?

Synthetic Data

How can marketers use LLM-based “digital twins” of real consumers to run quick, reliable market research?
How closely do LLM-generated brand perceptions map on to human-generated brand perceptions?
How closely does LLM-generated data approximate human responses for WTP and price-attribute tradeoffs?
How can you run valid A/B tests with LLMs as participants instead of human consumers?
Can LLMs capture human preferences for time-money tradeoffs?

AI for Customer Service

How do AI assistants affect customer service agents' productivity and customer satisfaction?
How does the use of AI for customer service impact customer satisfaction?
How do voice- vs. text-based chatbots affect customers' product choice and satisfaction?
When do voice- vs. text-based chatbots lead to greater customer satisfaction?
What design choices boost the effectiveness of voice-based chatbots?

Visual Design

Can AI-generated images obtain higher CTRs than human-made images?
How can you boost engagement with AI-generated ad visuals?
Can AI-generated personalized video ads outperform other ad formats?
How can AI improve product design?

Consumer Perceptions of AI

What factors increase consumer acceptance of AI in different domains? (meta-analysis)
How does consumer acceptance of AI recommendations differ by product attributes?
How can you increase consumers' willingness to follow advice from a robot?
How does consumers' knowledge about AI impact their receptivity to AI?
How are people who use AI perceived?
How does disclosing the use of AI impact trust?
How do consumers react to good vs. bad news delivered by AI vs. humans?

Search

How can you increase the chances of a product being recommended by a LLM?
How can AI improve SEO?

Productivity

How much can AI boost productivity for general white-collar work?
How much can AI boost productivity for management consultants?

Ethics and Social Good

How well does AI give culturally-specific advice?
A framework for ethical use of genAI in marketing
A framework for using AI for social good

Teach online with

How can AI improve A/B tests?

Lesson content locked

If you're already enrolled, you'll need to login.

Enroll in Course to Unlock